Ideation Phase
Understand your ideation phase & double-check Problem-Solution and Product-Market Fit
Observation, reflection, insight, advantage and reason to believe
Summarize and segment your customers/users
Stay focused — don't target all groups at once
What value? What problem solved? Where do they save money?
What experiments today? When a prototype? For which group?
2-Way Marketplace
Enable demand side (buyers/customers segments)
Provider Side Supply
Segment, validate, strategize and price your provider audience
+ Add Provider Segment
Provider Services
Which valuable services will you offer providers?
Provider Value Creation
Tagline or mission statement for the provider side
Demand Side Buyers
Segment your demand/customer audience
+ Add Demand Segment
Demand Services
Which services will you offer the demand side?
Demand Value Creation
Value proposition for the demand/buyer side
Matching Layer
How do you connect provider and demand? Automated matching, platforming, marketplace?
Trend Matrix Provider
Market dynamics — provider side
🎯 Focus Market
Most interesting provider market to target now? Why?
🚨 Problems
📊 Market Size
Large, medium or small?
💰 Business Model
Existing model or something new? Adoption barriers?
💥 Disruptiveness
How much adjustment needed from target group?
📣 Evangelization
Sales talk, team, budget, personal goals?
🌎 Internationalization
Best country to start? Maybe not Belgium?
💵 Money Runway
Trend Matrix Demand
Market dynamics — demand side
🎯 Focus Market
Most interesting demand market?
🚨 Problems
📊 Market Size
💰 Business Model
💥 Disruptiveness
📣 Evangelization
🌎 Internationalization
Market Analysis
Data-driven insights from the configurator
Focus on data, not assumptions. Align decisions with company size and budget.
Problem-Solution Fit & Product-Market Fit
Check for disconnects between you and the demand side
Do services match between provider and demand side?
Strategy
MVP approach and validation
Test MVP on specific group. Gather feedback via surveys & landing pages. A/B test.